Definition of SEO - Search Engine Optimization
In Short SEO offers:
RelevanceMakes your web pages and content more relevant to what people look for, ensuring people do not enter and then leave your website right away.
Rank HigherAllows your website to be found easier by having higher rankings to what people search, SEO will rank you higher for relevant searches.
Improved ExperienceImproves user experience and therefore may turn people searching for your service or product into clients and customers.
How do Search Engines work?
The page source is a large wall of text that allows the search engine to completely analyze your website, it is this text that allows search engines to rank your website according to their algorithm.
Would you like to see what we are talking about? Take your mouse and right click on any webpage, on the menu that has now appeared click on "view page source" near the bottom and a new page should open up.
See all that text? That is the website laid bare, that is what the search engine sees and creates a copy of to store in their databases, and then whenever someone searches for something the search engine then looks at all this text from all websites related to that search and ranks them in a matter of instants.
- Google - Everyone's favourite Search Engine, #1 Search Engine worldwide.
- Bing - Microsoft's answer to Google, #2 of the big three Search Engines.
- Yahoo - A leader in free email providers, #3 of the big three Search Engines.
- AOL - Search Engine and Global Mass Media Company.
- Ask.com - Search Engine and Massive Question and Answer Community.
- Excite - Online Services Portal that provides Emails and Instant Messaging.
- DuckDuckGo - Search Engine known for its Privacy Protection of its Users.
- Yandex - Very popular Search Engine also a Russian Internet Company.
The Basics of SEO Explained
Onsite Optimization: This involves the placement of selected keywords and key phrases into the content, images, metadata, titles and URL of your web pages, with keywords and key phrases uniquely related to each page. This may seem simple but requires a certain degree of finesse to avoid over-optimization and penalties from search engines.
Offsite Optimization: Composed of creating adverts and business listings with custom graphics and uniquely written content to increase the exposure and visibility of your website.
Backlinking: When a website has a link and that link is directed to your website, search engines count that link as that website's thumbs up to the quality of your website. We contact the owners of websites similar to yours and offer to write them an article or a link from your site to theirs in exchange for a link from their site to yours.
Social Signals: We also write and post regular social media adverts and articles. This creates your website's social media presence and gives a face to the public of who you are.
Request your Free SEO Audit
We can run a free SEO audit of your website or get in touch and we can let you know how we can assist your company to generate leads.