If you're scratching your head because you don't know why you should invest in an SEO strategy and everyone is throwing big tech words at you – read our article on the Top 5 Benefits of Using Search Engine Optimisation for your Marketing Strategy.
A small to medium sized company will always be worried about their marketing spend. As a business owner what sort of return are you going to get for your buck? Luckily Search Engine Optimisation is an extremely cost effective way to organically advertise your business. Radio, television and newspapers are highly short but impact-campaigns – but they are expensive. SEO will have a longer lasting impact on your spend. If you run a newspaper campaign advertising your new plumbing company it runs for a limited time, exposing your brand in an instant but it disappears jut as quick – unless you top up your spend. SEO works a little differently. Once your webpage is ranking high you will instantly start reaping the benefits and as long as we continue to do our job your page will remain high up on google's search engine – giving your longer returns on your investment. Don't believe us? Travis Bliffen is the founder of Stellar SEO and he had this to say.
Longer returns on your spend
With any marketing budget you're always looking at your ROI (Return On Investment) otherwise you're just advertising your business and hoping that the leads will come in. You need tangible evidence that your advertising spend has turned into buying customers. Traditional advertising will work for your business, of course it will. But your campaign with the newspaper, radio station or television will run for a limited time – depending on your budget. Unless you're a JSE listed company you're not going to get very far. Search Engine Optimisation is not a campaign, it's a directory service. Your webpage ranks on the first page of google and it remains there, giving you longer lasting exposure which leads to longer lasting returns, with a few tweaks here and there Jump Ranks will maintain your website visible to potential customers searching for your brand.
Being seen on the first page of google is the most powerful lead generator your company could possibly have. A searching user is already a buying customer. Think about this, if you are searching for a service it's because you have a problem, no one ever logs onto google to search for a plumber for some light reading. They have a problem and your website it their solution – you have to be seen on the first page. If you're not on the first page of google – your website doesn't exist. "The second page on google is best place to hide a dead body"
Business directories are outdated
When was the last time you searched for a service in the yellow pages? Our point is made.
What are you waiting for? Use Jump Ranks to get you to the top.
Increase traffic on your website
By having your website near the top of the users search your website is more likely to generate more traffic especially if what your website offers is what the user is looking for. The benefit of having more people on your website is huge, everything they are looking for is right in front of them. If they're after a quote then guess what? They're going to call your office today. Let's just hope that your sales team know how to handle with a hot lead.