Creating demand where there isn't any is impossible, but with the right SEO you can funnel new visitors to your site.
Like most business you would probably like to make more money. You have probably found out that the once go-to methods of small business marketing (like Yellow Pages) no longer yield the same results.
People today are using search engines, there is an average of 40 000 searches per second which is over 3 billion searches per day.
Google today is like a modern version of yellow pages with some added features. Getting you site to the first page of google is like having a front-page listing.
SEO matters just look at some of the stats:
- 93% of online experiences begin with a search engine
- 60% of all organic clicks go to the organic top 3 search results
- 75% of users never scroll past the first page of search results
Don't believe me, there are endless case studies and reports that can backup this data.
A study was done by Search Engine Watch and they found that mobile searches for local products and services resulted 61% purchase rate.